Brand Identity

No longer just a 3D printing vendor, Shapeways needed help flexing their new muscles.

One of the few players left standing after the initial frenzy around 3D printing fizzled, Shapeways had shifted its business model from niche friend of the maker movement to full-service platform for the creative entrepreneur. Inspired by the company’s expanded capabilities ranging from manufacturing to marketing and everything in between, we revitalized the brand with a (literally) flexible visual identity that conveys the diversity and cutting-edge nature of their new offering.