Franklyn is the creative studio you’ve been searching for your entire life. Prepare yourself for surprise and delight.


  • Brand Identity,
  • Campaign Design

Banking for Black America

Away F.A.R.

  • Brand Identity,
  • Packaging,
  • Collateral

An Outsider's Perspective


  • Brand Identity,
  • Packaging,
  • Illustration

Brain Food for Babies


  • Environmental,
  • Animation

An Internal Audience

Brooklyn Brewery

  • Brand Identity,
  • Campaign Design

Landmark Lager

Care Everywhere


  • Brand Extension,
  • Illustration,
  • Campaign Design

Care Everywhere

The Dewberry

  • Brand Identity,
  • Environmental,
  • Photography

Southern Modernism

Meds Made Easy


  • Brand Identity,
  • Illustration,
  • Campaign Design

Meds Made Easy

The Buddy System

  • Brand Identity,
  • Photography,
  • Campaign Design

Brands Holding Hands


  • Brand Extension,
  • Illustration,
  • Environmental

Illustrious Insurance

15 February 2023

events InHouse Gets Out There

Meet the marketplace for hosts who care. We worked with our friends at InHouse to bring their brand to life – helping superhosts upgrade their rentals, save $$$ and build new revenue streams. We think this is the beginning of something great, stay tuned...

21 January 2023

studio Creative Boom Podcast

Our Creative Director and Co-founder, Michael Freimuth chats with Katy Cowan from Creative Boom. Beware, if you're not familiar with the intricate ties between Graphic Design and John Hughes' movies... you will be after this.

3 November 2022

features We're Feelin’ Fort

Fort is an all-in-one solution for families' mental health journeys – we're thrilled to see them (and our branding) out in the world. Built with the Child Mind Institute, a non-profit dedicated to transforming the lives of children and families struggling with mental health and learning disorders, you can learn more about their mission here.

25 September 2022

features Kinly Launches

Congratulations to our friends at Kinly on the launch of their brand, app and new digital experience. Kinly is an inclusive financial technology company that proudly serves the unique needs of Black America and its allies. Franklyn was charged with crafting a brand as unapologetic as their ambitions, and we're excited to watch their incredible progress.

2 September 2022

features Materiel Issue 004

A sneak peek at the almost-too-long-awaited Materiel Issue 004. With incredibly contributors inside and outside of Franklyn, we can't wait to share this with the world. This illustration ('The Craving' by the always-awesome Kristen Liu-Wong.

7 November 2022

features The Caregiver's Shop

Carewell is known as the go to e-commerce shop for caregivers. We're proud to have helped them update their brand system to reach even more folks who are caring for their friends, families and loved ones. Read more about their story here and visit our case study to learn more.

13 July 2022

features The Buddy System

Welcome to the parent brand that let its kids run wild! The Buddy System is an eco-system of non-profits, for-profits, brands and organizations based in Chicago that work towards a community driven future. Our friends Marz, PMI, Kimski and Co-Pro Catskill are just a few. Our case study here.

11 August 2022

features The Landmark Lager Lands

We're happy to report that our brand system for Brooklyn Brewery's classic craft beer, Brooklyn Lager, is hitting the streets. Well worth the wait (for us at least), look for bottles, cans, advertising and more built off Franklyn's creative with our Williamsburg neighbors. Full case study here, for your enjoyment.

18 June 2022

events Support Abortion Networks!

We're pissed about what's happening in our country. From the attack on reproductive rights to climate change. We'll be fundraising for the National Network of Abortion Funds all month, join us!

19 April 2022

events A New Path Forward

Congratulations to our ergonomically inclined friends at Humanscale on the launch of their Path Chair. Our branding for the most sustainable task chair on the planet mixes Humanscale's parent brand with a more forward-facing approach to photography and iconography. Grab a seat here.

12 January 2022

events Mercury Store

The Mercury Store makes it debut in Gowanus! Our minimalist identity system steps back to support this unconventional endeavor's mission of providing 'theater artists with people, space and time to examine and develop their work,' featured in Dezeen this month.

18 October 2021

features Meet the new Payrix

Say hello to our friends at Payrix! Putting the 'pay' in payment solutions software, our new branding for the company is as practical as it is playful. Take a look and don't skip the brand video.

16 September 2021

events Life On Marz

Visit the Life On Marz Community Club as soon as you can. Marz Brewing’s latest Northside brewpub in Chicago can't wait for you to get there. We created signage and the identity for this Adi Goodrich co-creation and the hits for it keep coming. Don't be late, you brews you loose.

25 August 2021

studio Say Hello, Nat Thomas!

We're excited to welcome Nat to the green team! Fresh out of Wash U. in St. Louis, check out their superb work here and watch out for it on the Franklyn feed...

21 January 2021

events Gimme a G-U-S!

Our friends and favorite collaborators GUS are out in the world. Beware! If you're looking for some of the smartest and most handsome creative strategy creatives out there, look no further. We helped them make their logo and some other things. Put the 'YOU' in between the G and S with GUS!

6 July 2021

features Drumpf Magazine

Part collection of political cartoons part typographic experimentation, 'Drumpf' is a self-published, seriously-silly mag made by our creative director, Michael Freimuth, inspired by Naomi Klein's No Is Not Enough and wrapped in a zine format.

1 April 2021

studio Gabriel Ribes Joins Us!

Rockstar Designer alert. Happy to have this formidable talent join the crew at Franklyn!

18 November 2020

features New York Knicks

Fake project real fun. During the pandemic we created a faux rebrand of our hometown team, The New York Knicks, as a way to stay inspired. This is the first of a number of 'directions' we created, the rest to drop this summer. Stay tuned.

31 March 2021

events AIGA Wash U. Michael Freimuth

Our Creative Director (virtually) shared Franklyn's process and work with the AIGA chapter at Washington University in St. Louis. We touched on Marz Brewing, finding your weirdos and the future of branding.

5 October 2020

studio Eric Brown Joins Us!

Our new best friend and Senior Account Manager, Eric Brown joins the green team! Take it from us, we're lucky to have this gentleman.

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