Revolutionizing prescriptions with same-day home delivery, startup Capsule wanted a fresh look for its forward-thinking pharmacy.

  • Brand Identity,
  • Illustration,
  • Campaign Design

A new kind of pharmacy, Capsule’s prescription delivery service renders the highly inconvenient (and unhealthy) process of waiting in line at the pharmacy obsolete. Looking to express the brand’s caring and user-centric approach, we developed a bold visual identity that successfully straddles the line between playful and professional. Extending the brand to all that a modern pharmacy needs to make its mark, we designed delivery bags, pill bottles, bandages, a website, digital app, billboards, subway takeovers and much, much more.

Click here to read more about the company and its efforts to disrupt the pharmacy world.

Delivery Experience

Capsule provides a seamless digital to in-person delivery experience. We helped set the tone and design language for the entire experience, including working closely with our superb partners, Studio Butch, who designed Capsule's physical pharmacies.


Expanding across the country, we helped Capsule bring their charm and visual wit to the modern pharmacy game in cities as diverse as Boston to LA, Chicago and Charlotte (and coming to a town near you soon).

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