Brand Identity

Bringing product design to the masses, Shapeways needed to shift from a 3D printer to a 360 degree production platform.

One of the best kept secrets in the 3D printing world, Shapeways has helped partners large and small deliver an exceptional range of printed products since it’s founding in 2010. Looking to reimagine the brand as a creative platform for the rest of us, we developed a (literally) flexible visual identity that balances accessibility with design-forward thinking. Extending the brand across all the needs of a newly (re)minted consumer brand, we designed business collateral, packaging, signage as well as templates for advertising, digital marketing and so much more.