A tech company unlike any other, Betaworks needed to express its individuality.
- Brand Identity,
Part startup factory and part venture capital firm, Betaworks wanted to root its new identity in tech history. With Charles Babbage’s Analytical Engine as inspiration, we developed a custom typeface constructed of graphic elements from a diagram of the historic computer. Utilizing elements of this new typeface, we constructed a provocative logo that has sparked a lot of discussion.
Click here to read the Fast Company article all about the process.
Pattern & Superlogo
The betaworks identity was built around a dynamic, shifting logomark built from the betaworks typography – this was expanded to provide both a continuous branded pattern as well as the 'superlogo' which was applied to almost everything (including faces).