1Huddle
Bringing the spirit of competition to the workplace, 1Huddle changed the game by turning employee training into one.
- Brand Identity,
- Digital,
- Campaign Design
With poorly-produced videos and Powerpoint propaganda as the norm, employee training has long been treated like a box to be checked with little lasting impact. Founded by a professional athlete turned star salesman, 1Huddle allows companies big and small to easily develop engaging training games that meet the working world where they live – their mobile phones. Building on the idea that a little healthy competition can bring culture and connectedness, the platform motivates by providing an employer’s top performers with recognition via a leaderboard and prizes both online and off.
To give the company a fresh look as they pushed into a new phase of expansion and growth, we brought the energy of the sports world into a new brand. With bold typography, in-your-face graphics, and dynamic motion the new 1Huddle feels at home everywhere from the boardroom to the basketball arena (the Knicks just happen to be a customer). Relaunching with a campaign inspiring potential clients to ‘Build a company people love working for,’ black and white portraits of empowered employees come alive with motivational one-liners in signature 1Huddle blue. Franklyn for the w1n... get it?
The App Experience
1huddle’s secret sauce is their ability to quickly craft games for their clients that perfectly pairs training content with fun, flexible and memorable games. Whether for The Knicks, Audible (or themselves), 1huddle builds on-brand interactive products that work better than any training manual you've ever tried to read through.
Build a Company People Love Working For
1huddle’s entry to the market was as bold as their brand. We created a campaign that helped communicate the company's key value proposition – workforce training that helps their clients build companies their staff love.