Before being introduced in a dozen new cities, the freshest face in health insurance needed a bit of freshening up.
With playful branding and a user-centered approach, Oscar was a pioneer in the modern healthcare movement when it first hit the scene in 2014. Since then, however, the rise of countless copycat brands had left this originator feeling stale. In anticipation of its largest expansion to date, the company’s new creative team brought us on to refresh the brand through a large scale advertising and marketing campaign. Building on their motto of ‘Care everywhere,’ we developed a sophisticatedly whimsical illustration style and utilized it to demonstrate the delightfully convenient ways Oscar makes health insurance easy. Rolling out across 25 markets in 16 states, our work graced everything from billboards to buses to banner ads and more.
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