Ted’s Bulletin

Brand Identity

Formerly steeped in Americana kitsch, DC based restaurant Ted’s Bulletin sought a brand refresh that elevated the all-day cafe.

As a local favorite, Ted’s Bulletin was beloved by the community for its accessible food and unpretentious environments. With a dictate to celebrate the all day menu offering, our challenge was to create a brand that felt modern and elevated, but not intimidatingly fancy to its loyal audience. We helped usher in a new era of Ted’s, creating the visual identity, photographic style, collateral and environmental design.