Brand Identity

The newest non-alcoholic brand on the block, Spiritless needed their brand to say ‘yes’ by doing less.

A Kentucky-based spirits brand well ahead of the curve, Spiritless is the first reverse-distilled non-alcoholic bourbon made in America. With a team of savvy and creatively-inclined founders and followers, this NA beverage company chose a category-defining name as bold as their vision for their brand. Built on the idea of allowing people to say ‘yes’ to more experiences (despite demanding schedules and life’s responsibilities), Spiritless provides us the flexibility to define our own relationship to alcohol. Franklyn worked to build the brand from the ground up, from the core identity, to packaging, collateral, digital and delivery.

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