Building small batch bicycles by hand, VonHof needed an equally boutique approach to their brand.

Crafting bikes for mountain, road and cyclocross categories, VonHof works with exceptional quality, American manufacturing to produce uniquely poised (and handsome) bicycles. We created an updated mark and identity with typographic, pattern-based and informational elements for use across print, digital and all product categories. With an expressive shape-based application system, future designs of VonHof machines are sure to be both refined, fresh and a little bit funky.