To properly position a Basquiat masterwork, Sotheby’s needed an attention-getting alternative to the traditional auction catalog.
To promote and contextualize the star of their contemporary auction, we created a ‘zine-inspired newsprint piece capturing the gritty yet glamorous aesthetic of downtown Manhattan circa 1982. Blending standard catalog content with excerpts from important underground publications from the era, it was distributed from vintage newspaper vending machines in and around Sotheby’s New York headquarters. As a result of our efforts (insert winking smiley face here), the painting brought in a whopping $110.5 million, nearly double it’s original estimate. The sale set several extraordinary records including highest price tag for a work by any American artist and for a work created since 1980. Not bad for a few pieces of newsprint, eh?
Click here to read more about the record-breaking sale.