Before being introduced in a dozen new cities, the freshest face in health insurance needed a bit of freshening up.
- Brand Identity,
With playful branding and a user-centered approach, Oscar was a pioneer in the modern healthcare movement when it first hit the scene in 2014. In anticipation of its largest expansion to date, the company’s new creative team brought us on to refresh the brand through a large scale advertising and marketing campaign.
Building on their motto of ‘Care everywhere,’ we developed a sophisticatedly whimsical illustration style and utilized it to demonstrate the delightfully convenient ways Oscar makes health insurance easy. Rolling out across 25 markets in 16 states, our work graced everything from billboards to buses to banner ads and more.
- Creative Direction Michael Freimuth
- Production Sean Dong
- Lead Design Scott Cress
- Copywriting Ashley Van Belle
- Design Nana Nozaki
- Animation Johnny Lee
- Photography Jason Madara
- Project Management Eric Brown