Branding the brainchild of a neurosurgeon, we were asked to elevate the baby food game.
- Brand Identity,
Invented by a pediatric neurosurgeon and mother of three, Cerebelly is organic baby food scientifically formulated to optimize children’s brain development during key stages of growth. Working closely with the founders, we created a sophisticatedly playful brand capable of conveying a complex science-first message in an easily digestible way (pun intended). From packaging to website to photoshoots crawling with babies, we did it all. The branding was a big hit from the start, helping to land a pre-launch commitment from Whole Foods for national distribution.
Science Made Friendly
The goal of the Cerebelly brand identity was to communicate the benefits of a neuroscience-based approach to healthy eating while letting ‘science’ be approachable. Our illustration style is at the core of this idea, using healthy foods and ingredients to create playful graphics (with a little ‘nod’ to the brain).
With the success of the Cerebelly pouches online and in store, the brand has begun to compliment their early success with Cerebelly Smart Bars in both Whole Foods and Target. For extra fun check out the Peppa the Pig bar collaboration.
- Photography Kendall Mills